Online business marekting
So now time to talk about email marketing because it is very important technique to promote your business. Remember when you have your customers email address so don’t waste it try to send daily or weekly mail with new and attractive discount offers to attract your customers and also try to get your customers phone numbers and age because age is very important when someone buy something from your online store so should make a database and get all his or her information with age you will then send them new offers according to age and genders through email or SMS.
Try to design an attractive email template with your business logo then send emails daily or weekly and also offer some discount offers to your customers. Today every big and small business is using email marketing technique because experts said that this is best technique to directly offer something to your customers.
Today every big and small business is conducting webinars monthly or weekly let me first tell you what is webinars it is basically an online call attended by many people one is admin and other people are guests and listening to admin. Admin share presentation slides, videos and his personal experience guests ask questions and admin answer it. Now a days it is a great strategy to help your customers and to promote your business if you want to conduct your own webinar then you can easily do it it is free there are many websites available they are providing free and paid both webinars facilities I am writing one website you should also search on Google to find more and remember one thing don’t forget to invite people as much as you can in your webinar through email marketing and social media marketing.
Make sure your Blog Contents are optimized for seo.
Let me tell you first what is seo (search engine optimization) Seo is use to optimize the ranking of your website in search engine like Google. There are two types of seo 1: Internal seo and 2: External seo
Internal seo refer to the technique which we use in our blog you don’t have to be an expert in seo to apply seo it is not too difficult to apply internal seo on your blog.
To apply internal seo you should use good Title tags, Urls, Heading tags (h2, h1, etc), Alt image tags and contents with bold, italic and underline words.
External seo refer to promote your website ranking externally it will take too much time and efforts it includes creating backlinks, Guest Posts on other blogs and forums and share your blog link on social media.
Now I would like to discuss some paid strategies which will take less time than free strategies for online business marketing.
Pay – Per – Click – Marketing :
Pay per click marketing is like promoting your business using search engine advertising to generate clicks on your ads when you search something on google you will see some Sponsored ads at the top of search result page marked with a yellow Label so that is a pay per click advertisement. Google adwords is a biggest pay per click advertisements provider I will discuss in detail about Google adwords it is basically that when a visitor clicked on your ad your website will open and you will pay Google adwords a small fee so that is why it is known as pay per click
Many researchers said searchers click on paid search ads more often as compare to other digital advertising it is proof that searchers don’t mind for paid ads because those ads are similar to their search result google has written an Excellent algorithm for ensuring that PPC ads meet the user needs.
It is very good for advertisers who want to put their contents in front of those audience who are actively looking for similar information.
It is the work of search engine because PPC enable search engine to facilitate searcher and advertisers simultaneously.
Google Adword For pay per click Marketing:
Google adwords is the most famous pay per click platform in which users bid on keywords and pay for each click on their advertisement it is basically working like each time when search is initiated google digs in the pool of adwords advertisers and choose the winner whose ads will display on that search so the selection criteria of winner are based on a combination of factors like the quality and relevance of their keywords and ad text as well as the size of their keyword bids.
So it is very good way for advertiser who want to show your ads to right audience who are searching for the similar information so if you are using adwords to promote your business it means you are doing a smart way to promote your business faster. Today many big and small businesses who want to grow faster they are using google adwords service to grow faster.