Globally advertisement has passed on Social Networks
Social media campaigns are less expensive than direct marketing, television advertising. Although you can not spend all your budget marketing campaigns in social media, even a small investment will result in a benefit hectically that never had imagined!
You can increase your audience and your engagement by posting qualitative posts, alternating some kinds of attractive quotes/ text/ videos etc.
Well, maybe you will need a lot of time to test which of them posts are adequate for your business profile and which of them is most liked by the online audience so you can perform better with your social media.
There are more than 50 types of posts than you can post on your social profiles, but not all of them can be posted for any kind of business, so you have to choose the right posts and also very important to choose the right time of posting, regarding to the worldwide known rules of posting on social media.
So, better invest on a professional SMM and than try other types of advertising, people will love you from the beginning of this smart way of marketing management.