Online business marekting
Email Marketing:
So now time to talk
about email marketing because it is
very important technique to promote your business. Remember when you have your
customers email address so don’t waste it try to send daily or weekly mail with
new and attractive discount offers to attract your customers and also try to
get your customers phone numbers and age because age is very important when
someone buy something from your online store so should make a database and get
all his or her information with age you will then send them new offers
according to age and genders through email or SMS.
Try to design an attractive email template with your business logo then send emails
daily or weekly and also offer some discount offers to your customers. Today
every big and small business is using email
marketing technique because experts said that this is best technique to
directly offer something to your customers.
Conduct Webinars:
Today every big and
small business is conducting webinars
monthly or weekly let me first tell you what is webinars it is basically an
online call attended by many people one is admin and other people are guests
and listening to admin. Admin share presentation slides, videos and his
personal experience guests ask questions and admin answer it. Now a days it is
a great strategy to help your customers and to promote your business if you
want to conduct your own webinar then
you can easily do it it is free there are many websites available they are
providing free and paid both webinars facilities I am writing one website you
should also search on Google to find more and remember one thing don’t forget
to invite people as much as you can in your webinar through email marketing and
social media marketing.
Make sure your Blog Contents are
optimized for seo.
Let me tell
you first what is seo (search engine
optimization) Seo is use to optimize
the ranking of your website in search engine like Google. There are two types
of seo 1: Internal seo and 2: External
seo
Internal Seo:
Internal seo refer
to the technique which we use in our blog you don’t have to be an expert in seo
to apply seo it is not too difficult to apply internal seo on your blog.
To apply internal seo you should use good Title tags, Urls, Heading tags (h2, h1, etc), Alt image
tags and contents with bold, italic and underline words.
External Seo
External seo refer to promote your website ranking externally it will
take too much time and efforts it includes creating backlinks, Guest Posts on
other blogs and forums and share your blog link on social media.
Now I would
like to discuss some paid strategies which will take less time than free
strategies for online business marketing.
Pay – Per – Click – Marketing :
Pay per click marketing is like promoting your business using search engine
advertising to generate clicks on your ads when you search something on google
you will see some Sponsored ads at the top of search result page marked with a
yellow Label so that is a pay per click advertisement. Google adwords is a
biggest pay per click advertisements provider I will discuss in detail about
Google adwords it is basically that when
a visitor clicked on your ad your
website will open and you will pay Google adwords a small fee so that is why it
is known as pay per click
Many researchers said searchers click
on paid search ads more often as compare to other digital advertising it is
proof that searchers don’t mind for paid ads because those ads are similar to
their search result google has written an Excellent algorithm for ensuring that
PPC ads meet the user needs.
It is very good for advertisers who want to put their contents in front of
those audience who are actively looking for similar information.
It is the work of search engine because PPC enable search engine to
facilitate searcher and advertisers simultaneously.
Google Adword For pay per click
Marketing:
Google adwords is the most famous pay per click
platform in which users bid on keywords and pay for each click on their
advertisement it is basically working like each time when search is initiated
google digs in the pool of adwords
advertisers and choose the winner whose ads will display on that search so the
selection criteria of winner are based on a combination of factors like the
quality and relevance of their keywords and ad text as well as the size of
their keyword bids.
So it is
very good way for advertiser who want to show your ads to right audience who
are searching for the similar information so if you are using adwords to
promote your business it means you are doing a smart way to promote your
business faster. Today many big and small businesses who want to grow faster
they are using google adwords
service to grow faster.